Raised in a small town in Italy, I grew up surrounded by craftsmanship, hard work, and the importance of building genuine relationships. My father runs a small artisanal salami business, where I learned that success isn't just about creating a great product—it's about earning people's trust. Working alongside him, I helped grow the company by securing four-figure supply agreements through face-to-face outreach, an experience that taught me confidence, communication, and the value of taking initiative.

Those lessons naturally carried into my creative career.

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I recently graduated from Oxford Brookes University with a First-Class degree in Digital Media Production, where I developed experience across live broadcasting, client videography, commercial production, cinematography, and film. More importantly, university reshaped the way I approach creative work.

During my first year, I believed success was simply a product of working longer hours. I quickly realised that effort alone doesn't create great work. The real breakthrough came when I stopped asking, "How many hours have I put in?" and started asking, "Is what I'm doing actually making this project better?"

That mindset changed everything.

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Today, every project I take on is driven by the same philosophy: combine creativity with purpose, technical precision with storytelling, and always look for ways to improve. Whether I'm behind the camera, directing a production, or refining the final edit, my goal is always the same—to create work that leaves a lasting impression.